Our Story

Sticks started at a driving range in January 2024. Three of us hitting balls, half joking about what we would do if we ever started something together. Golf, obviously.

We had the name before we had the idea. Sticks came first. Clothing came a few weeks later, and only because none of us could name a golf brand we actually felt anything for. Bits of this one, bits of that one. Nothing we would have called ours.

So we made our own.

We would rather be late than wrong

The Clubhouse Cap took two years. Not because it is complicated, but because we kept finding things that were not right. The design, then the fabric, then the fit. It only went out when there was nothing left we wanted to change.

That is the whole approach. We would rather hold something back than put our name on it early.

Who we are

Two brothers, Benjamin and Paul, and Joshua, a lifelong friend. Ben looks after the brand and the content, Josh handles custom and club orders, Paul runs operations. All of it out of Kent, alongside other jobs.

Where we have got to

Sticks is stocked at Tudor Park in Maidstone, and we have made custom kit for golf clubs, coaching businesses and company teams. Around a thousand garments so far.